Penz, Elfriede, Hogg, Margaret. 2013. Consumer decision-making in online and
offline environments. In: The Routledge Companian to Digital Consumption, Hrsg. Russell W. Belk and Rosa Llamas, 235-248. Abingdon: Routledge.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Consumer decision-making in online and offline environments |
Title of whole publication | The Routledge Companian to Digital Consumption |
Editor | Russell W. Belk and Rosa Llamas |
Page from | 235 |
Page to | 248 |
Location | Abingdon |
Publisher | Routledge |
Year | 2013 |
Reviewed? | Y |
Associations
- People
- Penz, Elfriede (Details)
- External
- Hogg, Margaret (University of Lancaster, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)