Penz, Elfriede, Hogg, Margaret. 2013. Consumer decision-making in online and
offline environments. In: The Routledge Companian to Digital Consumption, Hrsg. Russell W. Belk and Rosa Llamas, 235-248. Abingdon: Routledge.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Consumer decision-making in online and offline environments |
| Title of whole publication | The Routledge Companian to Digital Consumption |
| Editor | Russell W. Belk and Rosa Llamas |
| Page from | 235 |
| Page to | 248 |
| Location | Abingdon |
| Publisher | Routledge |
| Year | 2013 |
| Reviewed? | Y |
Associations
- People
- Penz, Elfriede (Details)
- External
- Hogg, Margaret (University of Lancaster, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)