Weiss, Christoph, Loy, Jens-Peter, Empen, Janine. 2011. Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market. 18th Congress of the European Association of Agricultural Economists (EAAE), Zürich, Schweiz, 30.08.-02.09..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market |
| Event | 18th Congress of the European Association of Agricultural Economists (EAAE) |
| Year | 2011 |
| Date | 30.08.-02.09. |
| Country | Switzerland |
| Location | Zürich |
Associations
- People
- Weiss, Christoph (Details)
- Loy, Jens-Peter (Former researcher)
- Empen, Janine (Former researcher)
- Organization
- Institute for Economic Policy and Industrial Economics IN (Details)