Quotation Weiss, Christoph, Loy, Jens-Peter, Empen, Janine. 2011. Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market. 18th Congress of the European Association of Agricultural Economists (EAAE), Zürich, Schweiz, 30.08.-02.09..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market
Event 18th Congress of the European Association of Agricultural Economists (EAAE)
Year 2011
Date 30.08.-02.09.
Country Switzerland
Location Zürich

Associations

People
Weiss, Christoph (Details)
Loy, Jens-Peter (Former researcher)
Empen, Janine (Former researcher)
Organization
Institute for Economic Policy and Industrial Economics IN (Details)
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