Weiss, Christoph, Loy, Jens-Peter, Empen, Janine. 2011. Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market. 18th Congress of the European Association of Agricultural Economists (EAAE), Zürich, Schweiz, 30.08.-02.09..
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market |
Event | 18th Congress of the European Association of Agricultural Economists (EAAE) |
Year | 2011 |
Date | 30.08.-02.09. |
Country | Switzerland |
Location | Zürich |
Associations
- People
- Weiss, Christoph (Details)
- Loy, Jens-Peter (Former researcher)
- Empen, Janine (Former researcher)
- Organization
- Department of Economics (Weiss) (Details)