Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do consumer and Company Perceptions of Corporate Philanthrophy Align? (Poster Session). 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05.2012.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Do consumer and Company Perceptions of Corporate Philanthrophy Align? (Poster Session) |
| Event | 41st Annual Conference European Marketing Academy |
| Year | 2012 |
| Date | 22.05-25.05.2012 |
| Country | Portugal |
| Location | Lisbon |
Associations
- People
- Szöcs, Ilona (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)