Weiss, Christoph, Empen, Janine, Loy, Jens-Peter. 2011. Price Promotion and Brand Loyalty: Empirical Evidence for the German Ready-to-Eat Cereal Market. Inra-Idei Seminar on Competition and Strategies in the imply TT > AT. Retailing Industry, Toulouse, Frankreich, 16.05.-17.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Price Promotion and Brand Loyalty: Empirical Evidence for the German Ready-to-Eat Cereal Market |
| Event | Inra-Idei Seminar on Competition and Strategies in the imply TT > AT. Retailing Industry |
| Year | 2011 |
| Date | 16.05.-17.05. |
| Country | France |
| Location | Toulouse |
Associations
- People
- Weiss, Christoph (Details)
- Empen, Janine (Former researcher)
- Loy, Jens-Peter (Former researcher)
- Organization
- Institut f. Präsides SO (Details)
- Research Institute for International Taxation FI (Details)
- Institute for Economic Policy and Industrial Economics IN (Details)