Quotation Weiss, Christoph, Empen, Janine, Loy, Jens-Peter. 2011. Price Promotion and Brand Loyalty: Empirical Evidence for the German Ready-to-Eat Cereal Market. Inra-Idei Seminar on ‘Competition and Strategies in the imply TT > AT. Retailing Industry’, Toulouse, Frankreich, 16.05.-17.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Price Promotion and Brand Loyalty: Empirical Evidence for the German Ready-to-Eat Cereal Market
Event Inra-Idei Seminar on ‘Competition and Strategies in the imply TT > AT. Retailing Industry’
Year 2011
Date 16.05.-17.05.
Country France
Location Toulouse

Associations

People
Weiss, Christoph (Details)
Empen, Janine (Former researcher)
Loy, Jens-Peter (Former researcher)
Organization
Institut f. Präsides SO (Details)
Research Institute for International Taxation FI (Details)
Institute for Economic Policy and Industrial Economics IN (Details)
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