Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B. 2013. Conceptualizing Consumers’ Experiences of Product-Harm Crisis. Journal of Consumer Marketing. 30 (2), 112-120.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Consumer Marketing |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | English |
| Title | Conceptualizing Consumers’ Experiences of Product-Harm Crisis. |
| Volume | 30 |
| Number | 2 |
| Year | 2013 |
| Page from | 112 |
| Page to | 120 |
| DOI | DOI 10.1108/07363761311304924 |
| Open Access | Y |
| Open Access Link | https://www.emerald.com/insight/content/doi/10.1108/07363761311304924/full/pdf |
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- People
- Haas-Kotzegger, Ursula (Details)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)