Quotation Klanner, Ilse-Maria, Franke, Nikolaus 2012. Certainty biases in Mass Customization: How perceived uniqueness of self-designed products can be boosted. 10th International Open and User Innovation Workshop, Harvard Business School Boston, Massachusetts, USA, Vereinigte Staaten/USA, July 30-August 1, 2012.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Certainty biases in Mass Customization: How perceived uniqueness of self-designed products can be boosted.
Event 10th International Open and User Innovation Workshop
Year 2012
Date July 30-August 1, 2012
Country United States/USA
Location Harvard Business School Boston, Massachusetts, USA
URL http://userinnovation.mit.edu/conf2012/

Associations

People
Klanner, Ilse-Maria (Former researcher)
Franke, Nikolaus (Details)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
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