Schweiger, Günter, Spicko, Gerlinde. 2012. Marken- und Werbeforschung - Brand History. transfer - Werbeforschung & Praxis (1): 49-54.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Marken- und Werbeforschung - Brand History |
| Number | 1 |
| Year | 2012 |
| Page from | 49 |
| Page to | 54 |
Associations
- People
- Schweiger, Günter (Details)
- Spicko, Gerlinde (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)