Barakos, Elisabeth. 2012. Language policy and planning in urban professional settings: bilingualism in Cardiff businesses. Current Issues in Language Planning 13 (3): 167-186.
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Abstract
This paper examines overt and covert Welsh-language policy and planning processes in private businesses in Cardiff. As part of an ongoing broader critical discourse-analytical study on the discursive construction of the promotion of Welsh in the private sector in Wales, a critical examination of language policy, ideology and perceived practices in Cardiff firms was performed. The study is based on qualitative interviews with business stakeholders in Cardiff and a set of language-policy documents. Analysis of the participants' perceptions indicates a range of factors that are in play when businesses engage with language-policy issues. It also provides a vital glimpse into how key business stakeholders perceive the sense of worth, or otherwise, of using the Welsh language and how top-down language-policy processes are mediated at the micro-level. The study identifies an overall positive trend in the levels of support for Welsh in business, with recurring favourable attitudes towards Welsh as a resource and a desirable, non-essential skill. Nonetheless, challenges remain, particularly with respect to the top-down planning agenda, which often diverges from the scenarios encountered in urban business settings.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Current Issues in Language Planning |
Citation Index | SSCI |
Language | English |
Title | Language policy and planning in urban professional settings: bilingualism in Cardiff businesses |
Volume | 13 |
Number | 3 |
Year | 2012 |
Page from | 167 |
Page to | 186 |
URL | http://www.tandfonline.com/doi/full/10.1080/14664208.2012.722374 |
Associations
- People
- Barakos, Elisabeth (Former researcher)
- Organization
- Institute for English Business Communication (Köster) (Details)