Quotation Barakos, Elisabeth. 2012. Language policy and planning in urban professional settings: bilingualism in Cardiff businesses. Current Issues in Language Planning 13 (3): 167-186.




This paper examines overt and covert Welsh-language policy and planning processes in private businesses in Cardiff. As part of an ongoing broader critical discourse-analytical study on the discursive construction of the promotion of Welsh in the private sector in Wales, a critical examination of language policy, ideology and perceived practices in Cardiff firms was performed. The study is based on qualitative interviews with business stakeholders in Cardiff and a set of language-policy documents. Analysis of the participants' perceptions indicates a range of factors that are in play when businesses engage with language-policy issues. It also provides a vital glimpse into how key business stakeholders perceive the sense of worth, or otherwise, of using the Welsh language and how top-down language-policy processes are mediated at the micro-level. The study identifies an overall positive trend in the levels of support for Welsh in business, with recurring favourable attitudes towards Welsh as a resource and a desirable, non-essential skill. Nonetheless, challenges remain, particularly with respect to the top-down planning agenda, which often diverges from the scenarios encountered in urban business settings.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Current Issues in Language Planning
Citation Index SSCI
Language English
Title Language policy and planning in urban professional settings: bilingualism in Cardiff businesses
Volume 13
Number 3
Year 2012
Page from 167
Page to 186
URL http://www.tandfonline.com/doi/full/10.1080/14664208.2012.722374


Barakos, Elisabeth (Former researcher)
Institute for English Business Communication (Köster) (Details)
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