Quotation Frank, Hermann, Keßler, Alexander, Mitterer, Gerald, Weismeier-Sammer, Daniela. 2012. Learning Orientation of SMEs and its Impact on Firm Performance. Journal of Marketing Development and Competitiveness, 6, (3), 29-41.




In this paper, we investigate the extent to which an organizational learning orientation (LO) impacts performance using a sample of 228 Austrian SMEs. After elaborating the theoretical background, we examine the impact of LO on performance in the context of environmental dynamism and hostility and finally explore implications of the interaction between LO and the environmental dynamism and hostility for SME performance. Results of multiple regression analysis suggest that a high level of LO results in higher performance levels. However, both highly dynamic environments as well as hostile environments absorb possible performance effects of a high LO in SMEs.


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  • SME
  • learning orientation
  • dynamic environments
  • performance effects

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Development and Competitiveness
Language English
Title Learning Orientation of SMEs and its Impact on Firm Performance
Volume 6
Number 3
Year 2012
Page from 29
Page to 41
Reviewed? Y
DOI n.a.
Open Access N


Frank, Hermann (Details)
Keßler, Alexander (Details)
Weismeier-Sammer, Daniela (Former researcher)
Mitterer, Gerald (Consulting Group Neuwaldegg, Austria)
Institute for Small Business Management and Entrepreneurship IN (Details)
Research Institute for Family Business FI (Details)
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