Quotation Zauner, Alexander, Floh, Arne, Koller, Monika, Rusch, Thomas. 2011. Similar customer segments in the customer value-loyalty intentions - link? A cross-industry comparison. ANZMAC Conference 2011, Perth, Australien, 28.11.-30.11..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Similar customer segments in the customer value-loyalty intentions - link? A cross-industry comparison
Event ANZMAC Conference 2011
Year 2011
Date 28.11.-30.11.
Country Australia
Location Perth

Associations

People
Zauner, Alexander (Former researcher)
Floh, Arne (Details)
Koller, Monika (Details)
Rusch, Thomas (Details)
Organization
Institute for Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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