Quotation Floh, Arne, Koller, Monika, Zauner, Alexander. 2012. The Effect of eWoM Messages: An Experimental Approach. Academy of Marketing Conference, University of Southampton, Gro├čbritannien, 02.07.-05.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Effect of eWoM Messages: An Experimental Approach
Event Academy of Marketing Conference
Year 2012
Date 02.07.-05.07.
Country United Kingdom
Location University of Southampton

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People
Floh, Arne (Details)
Koller, Monika (Details)
Zauner, Alexander (Former researcher)
Organization
Institute for Marketing Management IN (Details)
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