Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do Consumer and Company Perceptions of Corporate Philanthropy Align?. European Marketing Academy 41st Annual Conference, Lissabon, Portugal, 22.05.-25.05.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | Do Consumer and Company Perceptions of Corporate Philanthropy Align? |
| Event | European Marketing Academy 41st Annual Conference |
| Date | 22.05.-25.05 |
| Location | Lissabon |
| Country | Portugal |
| Year | 2012 |
Associations
- People
- Szöcs, Ilona (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)