Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. DISAGGREGATING CORPORATE PHILANTHROPY:
THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION. In Proceedings of The 15th Biennial World Marketing Congress
The Customer is NOT Always Right?
Marketing Orientations in a Dynamic Business World, Hrsg. Academy of Marketing Science, 454-457. Reims, Frankreich:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION |
| Title of whole publication | Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World |
| Editor | Academy of Marketing Science |
| Page from | 454 |
| Page to | 457 |
| Location | Reims, Frankreich |
| Year | 2011 |
| ISBN | 0939783150 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Szöcs, Ilona (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)