Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. DISAGGREGATING CORPORATE PHILANTHROPY:
THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION. In Proceedings of The 15th Biennial World Marketing Congress
The Customer is NOT Always Right?
Marketing Orientations in a Dynamic Business World, Hrsg. Academy of Marketing Science, 454-457. Reims, Frankreich:
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION |
Title of whole publication | Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World |
Editor | Academy of Marketing Science |
Page from | 454 |
Page to | 457 |
Location | Reims, Frankreich |
Year | 2011 |
ISBN | 0939783150 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Szöcs, Ilona (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)