Penz, Elfriede. 2012. User-generated content and user-rdiven innovation: A comparative study of Eastern and Western European users. Consortium for International Marketing Research (CIMaR), Taipeh, Taiwan, 15.05.-18.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | User-generated content and user-rdiven innovation: A comparative study of Eastern and Western European users |
| Event | Consortium for International Marketing Research (CIMaR) |
| Year | 2012 |
| Date | 15.05.-18.05. |
| Country | Taiwan |
| Location | Taipeh |
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- People
- Penz, Elfriede (Details)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)