Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumer's experiences of Product-harm Crises. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.2012.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Conceptualizing Consumer's experiences of Product-harm Crises |
| Event | 41st Annual Conference European Marketing Academy |
| Year | 2012 |
| Date | 22.05.-25.05.2012 |
| Country | Portugal |
| Location | Lisbon |
Associations
- People
- Haas-Kotzegger, Ursula (Details)
- Schlegelmilch, Bodo B. (Details)
- Organization
- International Office (LV) (Details)
- Institute for International Marketing Management IN (Details)