Haas-Kotzegger, Ursula, Assiouras, I., Schlegelmilch, Bodo B., Skourtis, G.. 2012. Evaluations in Product-harm Crisis Situations. In CD proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, May 24-May 27. New Orleans, LA, USA:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Evaluations in Product-harm Crisis Situations |
| Title of whole publication | CD proceedings of the Annual Conference of the Academy of Marketing Science |
| Editor | AMS |
| Page from | May 24 |
| Page to | May 27 |
| Location | New Orleans, LA, USA |
| Year | 2012 |
Associations
- People
- Haas-Kotzegger, Ursula (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Assiouras, I.
- Skourtis, G.
- Organization
- Institute for International Marketing Management IN (Details)