Schlegelmilch, Bodo B., Ambos, Björn. 2012. How Companies Organize their European Business: The Role of Regional Headquarters. In: Diversity in Marketing, Hrsg. Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N., 195-218. Wiesbaden: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | How Companies Organize their European Business: The Role of Regional Headquarters |
| Title of whole publication | Diversity in Marketing |
| Editor | Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N. |
| Page from | 195 |
| Page to | 218 |
| Location | Wiesbaden |
| Publisher | Springer |
| Year | 2012 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Ambos, Björn (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)
- Institute for International Business (Fisch) (Details)