Schlegelmilch, Bodo B. 2014. Global Marketing. In: WILEY Encyclopedia of Management, Hrsg. WILEY , S. x-x. UK: Wiley.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Global Marketing |
| Title of whole publication | WILEY Encyclopedia of Management |
| Editor | WILEY |
| Page from | x |
| Page to | x |
| Location | UK |
| Publisher | Wiley |
| Year | 2014 |
| URL | http://onlinelibrary.wiley.com/book/10.1002/9781118785317 |
| ISBN | 10.1002/978111878 |
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- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)