Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Market research-based versus customer-based selection of product opportunities. 16th International Product Development Management Conference, Twente, Niederlande, 07.06.-09.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Market research-based versus customer-based selection of product opportunities |
| Event | 16th International Product Development Management Conference |
| Year | 2009 |
| Date | 07.06.-09.06. |
| Country | Netherlands |
| Location | Twente |
Associations
- People
- Schreier, Martin (Details)
- External
- Fuchs, Christoph
- Prandelli, Emanuela
- Organization
- Institute for Marketing Management IN (Details)