Pötz, Marion, Schreier, Martin. 2009. The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?. DRUID Society Summer Conference, Copenhagen, Dänemark, 17.06.-19.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The value of crowdsourcing. Can users really compete with professionals in generating new product ideas? |
| Event | DRUID Society Summer Conference |
| Year | 2009 |
| Date | 17.06.-19.06. |
| Country | Denmark |
| Location | Copenhagen |
Associations
- People
- Schreier, Martin (Details)
- External
- Pötz, Marion
- Organization
- Institute for Marketing Management IN (Details)