Gruber, Verena, Schlegelmilch, Bodo B.. 2012. An examination of consumers' inferences about product sustainability. 37th Annual Macromarketing Conference, Berlin, Deutschland, 13.06-16.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | An examination of consumers' inferences about product sustainability |
| Event | 37th Annual Macromarketing Conference |
| Year | 2012 |
| Date | 13.06-16.06 |
| Country | Germany |
| Location | Berlin |
Associations
- People
- Gruber, Verena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)