Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information. Academy of Marketing Science Annual Conference, New Orleans, Vereinigte Staaten/USA, 15.05-19.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information |
Event | Academy of Marketing Science Annual Conference |
Year | 2012 |
Date | 15.05-19.05 |
Country | United States/USA |
Location | New Orleans |
Associations
- People
- Gruber, Verena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Houston, Michael J. (Carlson School of Management, United States/USA)
- Organization
- Institute for International Marketing Management IN (Details)