Franke, Nikolaus, Schreier, Martin, Kaiser, Ulrike. 2010. The "I designed it myself" effect in mass customization. Management Science (MS) 56 (1): S. 125-140.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Journal article
Journal	Management Science (MS)
Citation Index	SSCI
WU Journalrating 2009	A+
Starjournal	Y
Language	English
Title	The "I designed it myself" effect in mass customization
Volume	56
Number	1
Year	2010
Page from	125
Page to	140
Reviewed?	Y
URL	https://www.wu.ac.at/fileadmin/wu/d/i/mm/paper/2010_NF_MS_UK_Management_Sciene.pdf
DOI	http://dx.doi.org/10.1287/mnsc.1090.1077

Associations

People: Franke, Nikolaus (Details); Schreier, Martin (Details); Kaiser, Ulrike (Details)
Organization: Institute for Marketing Management IN (Details); Institute for Entrepreneurship and Innovation IN (Details); Research Institute for Family Business FI (Details)

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