Franke, Nikolaus, Schreier, Martin, Kaiser, Ulrike. 2010. The "I designed it myself" effect in mass customization. Management Science (MS) 56 (1): S. 125-140.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Management Science (MS) |
Citation Index | SSCI |
WU Journalrating 2009 | A+ |
Starjournal | Y |
Language | English |
Title | The "I designed it myself" effect in mass customization |
Volume | 56 |
Number | 1 |
Year | 2010 |
Page from | 125 |
Page to | 140 |
Reviewed? | Y |
URL | https://www.wu.ac.at/fileadmin/wu/d/i/mm/paper/2010_NF_MS_UK_Management_Sciene.pdf |
DOI | http://dx.doi.org/10.1287/mnsc.1090.1077 |