Quotation Weiss, Christoph, Glauben, Thomas, Hansen, Kristin, Loy, Jens-Peter. 2011. Breadth and Depth of Promotional Sales in Food Retailing. Agricultural Economics. 57 (3), 145-149.




Temporary price reductions (sales) as a means of promotion have become an increasingly important tool in the marketing mix of food retailers around the world. This paper investigates the retailers' pricing strategy by explicitly accounting for the multi-product nature of retailing. We find that retailers systematically adjust the breadth and depth of sales over time and they respond aggressively to their rivals' promotional activities. Finally, the breadth and depth of sales are found to be substitutes in the set of the available strategies to increase the store traffic.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Agricultural Economics
Citation Index SSCI
WU-Journal-Rating new VW-C
Language English
Title Breadth and Depth of Promotional Sales in Food Retailing
Volume 57
Number 3
Year 2011
Page from 145
Page to 149
URL http://www.agriculturejournals.cz/web/agricecon.htm?volume=57&firstPage=145&type=publishedArticle
DOI https://doi.org/10.17221/158/2010-AGRICECON
Open Access N


Weiss, Christoph (Details)
Glauben, Thomas
Hansen, Kristin
Loy, Jens-Peter
Department of Economics (Weiss) (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5302 Agricultural economics (Details)
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