Treiblmaier, Horst, Neale, Larry, Chong, Sandy. 2011. The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries. The International Journal of Online Marketing 1 (2): 24-42.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | International Journal of Online Marketing |
Language | English |
Title | The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries |
Volume | 1 |
Number | 2 |
Year | 2011 |
Page from | 24 |
Page to | 42 |
Reviewed? | Y |
Associations
- People
- Treiblmaier, Horst (Former researcher)
- External
- Chong, Sandy
- Neale, Larry
- Organization
- Institute for Information Systems and Society IN (Details)