Treiblmaier, Horst, Neale, Larry, Chong, Sandy. 2011. The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries. The International Journal of Online Marketing 1 (2): 24-42.
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Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | International Journal of Online Marketing |
| Language | English |
| Title | The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries |
| Volume | 1 |
| Number | 2 |
| Year | 2011 |
| Page from | 24 |
| Page to | 42 |
| Reviewed? | Y |
Associations
- People
- Treiblmaier, Horst (Former researcher)
- External
- Chong, Sandy
- Neale, Larry
- Organization
- Institute for Information Systems and Society IN (Details)