Reutterer, Thomas. 2011. A Multistep Approach to Derive Targeted Category Promotions. Forschungsseminar des Schwerpunkts Marketing an der Goethe-Universität Frankfurt, Frankfurt am Main, 13.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | A Multistep Approach to Derive Targeted Category Promotions |
| Event | Forschungsseminar des Schwerpunkts Marketing an der Goethe-Universität Frankfurt |
| Location | Frankfurt am Main |
| Date | May 13, 2011 |
Associations
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)