Peschta, Thomas, Reutterer, Thomas, Mayerhofer, Wolfgang. 2011. Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität. transfer - Werbeforschung & Praxis 57 (3): 6-19.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität |
| Volume | 57 |
| Number | 3 |
| Year | 2011 |
| Page from | 6 |
| Page to | 19 |
Associations
- People
- Reutterer, Thomas (Details)
- Mayerhofer, Wolfgang (Former researcher)
- External
- Peschta, Thomas (Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Marketing and Consumer Research IN (Details)
- Research Institute for Computational Methods FI (Details)