Schlegelmilch, Bodo B.. 2011. Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory". Academy of Marketing Science Review (Online) 1 (2): 85-89.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Academy of Marketing Science Review (Online) |
| Language | English |
| Title | Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory" |
| Volume | 1 |
| Number | 2 |
| Year | 2011 |
| Page from | 85 |
| Page to | 89 |
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- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)