Quotation Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected - Perceived customer value in the smartphone age. North American Association for Consumer Research Conference (ACR), Film Festival, St. Louis, Vereinigte Staaten/USA, 13.10.-16.10..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Being Connected - Perceived customer value in the smartphone age
Event North American Association for Consumer Research Conference (ACR), Film Festival
Year 2011
Date 13.10.-16.10.
Country United States/USA
Location St. Louis

Associations

People
Koller, Monika (Details)
Zauner, Alexander (Former researcher)
Floh, Arne (Details)
External
Foramitti, Camillo (Austria)
Organization
Institute for Marketing Management IN (Details)
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