Bauer, Christine, Spiekermann, Sarah. 2011. Conceptualizing Context for Pervasive Advertising. In: Pervasive Advertising, Hrsg. Müller, Jörg; Alt, Florian; Michelis, Daniel, 159-183. London: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Conceptualizing Context for Pervasive Advertising |
| Title of whole publication | Pervasive Advertising |
| Editor | Müller, Jörg; Alt, Florian; Michelis, Daniel |
| Page from | 159 |
| Page to | 183 |
| Location | London |
| Publisher | Springer |
| Year | 2011 |
| URL | http://dx.doi.org/10.1007/978-0-85729-352-7_8 |
| ISBN | 978-0-85729-351-0 |
Associations
- People
- Bauer, Christine (Former researcher)
- Spiekermann-Hoff, Sarah (Details)
- Organization
- Institute for Information Systems and Society IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1146 Management information systems (Details)
- 1161 Human-computer interaction (Details)
- 5320 Marketing (Details)
- 5367 Management information systems (Details)
- 5937 Information systems (Details)