Wimmer, Harald. 2011. Nonverbale Einstellungsmessung - Nutzen für das verhaltensorientierte Markencontrolling. Besprechung von Buch, von Sandra Schlegl. der Markt - Journal für Marketing 50 (3): 197-198.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | der markt - International Journal of Marketing (eingestellt 2013) |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Nonverbale Einstellungsmessung - Nutzen für das verhaltensorientierte Markencontrolling |
| Reviewed work | Buch |
| Reviewed work's auhtor | Sandra Schlegl |
| Volume | 50 |
| Issue | 3 |
| Year | 2011 |
| Page from | 197 |
| Page to | 198 |
Associations
- People
- Wimmer, Harald (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)