Wimmer, Harald. 2011. Konsumentenverhalten. Besprechung von Besprechung von Buch, von Volker Trommsdorff/Thorsten Teichert. der Markt - Journal für Marketing 50 (4): 255-258.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | der markt - International Journal of Marketing (eingestellt 2013) |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Konsumentenverhalten |
| Reviewed work | Besprechung von Buch |
| Reviewed work's auhtor | Volker Trommsdorff/Thorsten Teichert |
| Volume | 50 |
| Issue | 4 |
| Year | 2011 |
| Page from | 255 |
| Page to | 258 |
Associations
- People
- Wimmer, Harald (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)