Quotation Wimmer, Harald. 2011. Konsumentenverhalten. Besprechung von Besprechung von Buch, von Volker Trommsdorff/Thorsten Teichert. der Markt - Journal für Marketing 50 (4): 255-258.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal der markt - International Journal of Marketing (eingestellt 2013)
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Konsumentenverhalten
Reviewed work Besprechung von Buch
Reviewed work's auhtor Volker Trommsdorff/Thorsten Teichert
Volume 50
Issue 4
Year 2011
Page from 255
Page to 258

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People
Wimmer, Harald (Former researcher)
Organization
Institute for Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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