Quotation Wimmer, Harald. 2009. Forschungsbericht: Werbewissenschaft & Marktforschung - Markenimagemessung: Markenpositionierung von Digitalkameramarken, S. 38-39. Wien: Institut für Werbewissenschaft & Marktforschung.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Research report, expert opinion
Language German
Title Forschungsbericht: Werbewissenschaft & Marktforschung - Markenimagemessung: Markenpositionierung von Digitalkameramarken, S. 38-39
Location Wien
Academic institution Institut für Werbewissenschaft & Marktforschung
Year 2009
URL http://www.wu.ac.at/werbung/download/forschungsbericht/markenimage.pdf

Associations

People
Wimmer, Harald (Former researcher)
Organization
Institute for Marketing Management IN (Details)
Institute for Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5321 Market research (Details)
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