Quotation Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. Academy of Marketing Conference, University of Liverpool, Gro├čbritannien, 05.07.-07.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service
Event Academy of Marketing Conference
Year 2011
Date 05.07.-07.07.
Country United Kingdom
Location University of Liverpool

Associations

People
Zauner, Alexander (Former researcher)
Koller, Monika (Details)
Floh, Arne (Details)
Organization
Institute for Marketing Management IN (Details)
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