Quotation Secka, Marion, Havlicek, Carina Daniela. 2011. Ideal CSR Communication by Using Advertising Evaluation Tools. http://www.icoria.org/conference2011/, Berlin, Deutschland, 23.06.-25.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Ideal CSR Communication by Using Advertising Evaluation Tools
Event http://www.icoria.org/conference2011/
Year 2011
Date 23.06.-25.06.
Country Germany
Location Berlin
URL http://www.icoria.org/conference2011/

Associations

People
Kalteis, Marion (Former researcher)
Havlicek, Carina Daniela (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
5368 Sustainable development, sustainable economics (Details)
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