Wimmer, Harald. 2010. Werbung. Besprechung von Buch, von Günther Schweiger/Gertraud Schrattenecker. der Markt - Journal für Marketing 48 (4): 187-188.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | der markt - International Journal of Marketing (eingestellt 2013) |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Werbung |
| Reviewed work | Buch |
| Reviewed work's auhtor | Günther Schweiger/Gertraud Schrattenecker |
| Volume | 48 |
| Issue | 4 |
| Year | 2010 |
| Page from | 187 |
| Page to | 188 |
Associations
- People
- Wimmer, Harald (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)