Knassmüller, Monika, Buber, Renate. 2011. Strategic Management of Museums: Balancing the demand for achieving public value, multiple outcome targets and shop marketing objectives. IRSPM 15, Dublin, Irland, 11.03.-13.04.2011.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Strategic Management of Museums: Balancing the demand for achieving public value, multiple outcome targets and shop marketing objectives |
| Event | IRSPM 15 |
| Year | 2011 |
| Date | 11.03.-13.04.2011 |
| Country | Ireland |
| Location | Dublin |
Associations
- Projects
- Marketization of Museums
- People
- Knassmüller, Monika (Details)
- Buber, Renate (Details)
- Organization
- Institute for Nonprofit Management IN (Details)
- Institute for Public Management and Governance IN (Details)