Quotation Knassmüller, Monika, Buber, Renate. 2011. Strategic Management of Museums: Balancing the demand for achieving public value, multiple outcome targets and shop marketing objectives. IRSPM 15, Dublin, Irland, 11.03.-13.04.2011.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Strategic Management of Museums: Balancing the demand for achieving public value, multiple outcome targets and shop marketing objectives
Event IRSPM 15
Year 2011
Date 11.03.-13.04.2011
Country Ireland
Location Dublin

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Projects
Marketization of Museums
People
Knassmüller, Monika (Details)
Buber, Renate (Details)
Organization
Institute for Nonprofit Management IN (Details)
Institute for Public Management and Governance IN (Details)
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