Quotation Oetzel, Marie Caroline, Gonja, Tijana. 2011. The Online Privacy Paradox: A Social Representations Perspective. CHI 2011, Vancouver, Kanada, 07.05.-12.05.




In this paper we present early results from a study, which aims at understanding the privacy paradox from a social representations perspective. After identifying adequate stimulus words with the help of a preliminary study, we conducted the main study using an online questionnaire. Participants were instructed to associate freely to the given stimulus words. The results of the polarity and sequence analysis of the associations provide a first valuable insight into the social representations of online privacy.


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Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title The Online Privacy Paradox: A Social Representations Perspective
Event CHI 2011
Date 07.05.-12.05
Location Vancouver
Country Canada
Year 2011


Oetzel, Marie Caroline (Former researcher)
Gonja, Tijana (Former researcher)
Institute for Information Systems and Society IN (Details)
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