Oetzel, Marie Caroline, Gonja, Tijana. 2011. The Online Privacy Paradox: A Social Representations Perspective. CHI 2011, Vancouver, Kanada, 07.05.-12.05.

RIS

@MISC{Oetzel2011,
title = {The Online Privacy Paradox: A Social Representations Perspective},
author = {Marie Caroline Oetzel and Tijana Gonja},
year = {2011},
address = {Vancouver},
language = {EN},
misc = {CHI 2011},
abstract = {In this paper we present early results from a study, which aims at understanding the privacy paradox from a social representations perspective. After identifying adequate stimulus words with the help of a preliminary study, we conducted the main study using an online questionnaire. Participants were instructed to associate freely to the given stimulus words. The results of the polarity and sequence analysis of the associations provide a first valuable insight into the social representations of online privacy.},
}