Schlegelmilch, Bodo B., Crittenden, V.L., Price, L., Varadarajan, R., Dickson, P., Yadav, M.. 2011. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05..
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | German |
| Title | Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion |
| Event | Academy of Marketing Science |
| Year | 2011 |
| Date | 24.05.-27.05. |
| Country | United States/USA |
| Location | Coral Gables, Florida |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Crittenden, V.L.
- Dickson, P.
- Price, L.
- Varadarajan, R.
- Yadav, M.
- Organization
- Institute for International Marketing Management IN (Details)