Quotation Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, Dayananda. 2011. The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review. 28 (5), 508-524.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives
Volume 28
Number 5
Year 2011
Page from 508
Page to 524
DOI DOI 10.1108/02651331111167624
Open Access Y
Open Access Link https://www.emerald.com/insight/content/doi/10.1108/02651331111167624/full/pdf?title=the-relationship-between-countryoforigin-image-and-brand-image-as

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (Universit├Ąt Wien , Austria)
Palihawadana, Dayananda (Leeds University Business School , United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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