Quotation Gnoth, Jürgen, Zins, Andreas. 2011. Developing a Tourism Culture Contact Scale. Journal of Business Research xx-xx.




The authors conceptualize 'interest in the other' as cultural tourism's focal issue. Using an involvement level taxonomy, this study stratifies cultural tourism and applies McKercher and DuCros' (2002) cultural visitor categories to predict tourist activities. This exploratory study includes 250 tourists from 20 nationalities and focuses on visitor interest to engage with Maori culture in New Zealand. The results demonstrate qualitative trustworthiness and quantitative validity. Both Guttman (1944, 1950) scale qualities and the factor statistics indicate a successful development of a measurement instrument that bridges the emic/etic divide between cultures.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Business Research
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, VW-C, WH-B
Language English
Title Developing a Tourism Culture Contact Scale
Year 2011
Page from xx
Page to xx
Reviewed? Y


Zins, Andreas (Former researcher)
Gnoth, Jürgen (University of Otago, New Zealand)
Institute for Marketing and Customer Analytics IN (Details)
Research Institute for Supply Chain Management FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5312 Tourism research (Details)
5320 Marketing (Details)
5321 Market research (Details)
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