Quotation Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. Academy of Marketing Science (AMS) 40th Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link
Event Academy of Marketing Science (AMS) 40th Annual Conference
Year 2011
Date 24.05.-27.05.
Country United States/USA
Location Coral Gables, Florida

Associations

People
Zauner, Alexander (Former researcher)
Floh, Arne (Details)
Koller, Monika (Details)
Organization
Institute for Marketing Management IN (Details)
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