Bernroider, Edward. 2008. E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses. International Journal of Internet Marketing and Advertising (IJIMA) 4 (2/3): 262-280.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | International Journal of Internet Marketing and Advertising (IJIMA) |
Language | English |
Title | E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses |
Volume | 4 |
Number | 2/3 |
Year | 2008 |
Page from | 262 |
Page to | 280 |
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- People
- Bernroider, Edward (Details)
- Organization
- Institute for Information Management and Control IN (Details)