Quotation Fuchs, Barbara. 2011. Transforming lead user innovations into new corporate ventures: a matter of information asymmetry?. International Journal of Entrepreneurship and Innovation Management 14 (1): 85-92.


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Abstract

This paper analyses factors influencing the transformation of a lead user generated product concept into a new corporate venture. The main proposition is that there are information asymmetries specific to the integration of lead users at the fuzzy front end resulting in conflict and rejection of proposed ideas and concepts. The proposition is investigated based on an ethnographic study of one lead user project carried out by a large telecommunications provider. The findings of the study strongly suggest that information asymmetries exist because of interdisciplinary project teams,latency of needs and early prototyping efforts by lead users. Implications for corporate entrepreneurship research and entrepreneurial actions by innovation managers are discussed.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Entrepreneurship and Innovation Management
WU-Journal-Rating new STRAT-C
Language English
Title Transforming lead user innovations into new corporate ventures: a matter of information asymmetry?
Volume 14
Number 1
Year 2011
Page from 85
Page to 92
Reviewed? Y

Associations

People
Fuchs, Barbara (Former researcher)
Organization
Department of Economics (Grisold) (Details)
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