Secka, Marion. 2011. CSR-Communication: The Influence of Fit and Medium on Brand Image. In Symposium Proceedings, Hrsg. Rayman-Bacchus, Lez, xx-xx. London:
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | CSR-Communication: The Influence of Fit and Medium on Brand Image |
Title of whole publication | Symposium Proceedings |
Editor | Rayman-Bacchus, Lez |
Page from | xx |
Page to | xx |
Location | London |
Year | 2011 |
Associations
- People
- Kalteis, Marion (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)