Secka, Marion. 2011. CSR-Communication: The Influence of Fit and Medium on Brand Image. In Symposium Proceedings, Hrsg. Rayman-Bacchus, Lez, xx-xx. London:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | CSR-Communication: The Influence of Fit and Medium on Brand Image |
| Title of whole publication | Symposium Proceedings |
| Editor | Rayman-Bacchus, Lez |
| Page from | xx |
| Page to | xx |
| Location | London |
| Year | 2011 |
Associations
- People
- Kalteis, Marion (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)