Lienbacher, Eva, Schnedlitz, Peter, Walter, Eva Margarete. 2011. Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010). EMAC European Marketing Academy, Ljubliana, Slowenien, 24.-27.5.2011.

RIS

@CONFERENCE{Lienbacher2011,
title = {Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010)},
author = {Eva Lienbacher and Peter Schnedlitz and Eva Margarete Walter},
year = {2011},
address = {Ljubliana},
url = {http://www2.ef.uni-lj.si/projekti/emac2011/},
language = {EN},
misc = {EMAC European Marketing Academy},
abstract = {Corporate Social Responsibility (CSR) activities seem to be a must have for retailers nowadays. They get involved in social projects and communicate their CSR activities to key stakeholders. Due to the rapid rise of publications in this research field it is hard to keep abreast with the developments in the field. Therefore, a systematic literature review of publications in the context of CSR and retailing within the last 30 years has been conducted. Results show that there is a rapid rise of publications within the last ten years. Twelve journals, that cover 63 percent of all publications, are identified.},
}