Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. In Proceedings of the 40th European marketing Academy, Hrsg. European Marketing Academy, May 24-May 27. Ljubljana:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour |
| Title of whole publication | Proceedings of the 40th European marketing Academy |
| Editor | European Marketing Academy |
| Page from | May 24 |
| Page to | May 27 |
| Location | Ljubljana |
| Year | 2011 |
Associations
- People
- Gruber, Verena (Former researcher)
- Öberseder, Magdalena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)