Dikova, Desislava, Brouthers, K. 2009. Establishment Mode Choice: Acquisition versus Greenfield Entry. In: The Handbook of International Marketing, Hrsg. M. Kotabe, K. Helsen, 218-237. London: Sage.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Establishment Mode Choice: Acquisition versus Greenfield Entry |
Title of whole publication | The Handbook of International Marketing |
Editor | M. Kotabe, K. Helsen |
Page from | 218 |
Page to | 237 |
Location | London |
Publisher | Sage Publications |
Year | 2009 |
Associations
- People
- Dikova, Desislava (Details)
- External
- Brouthers, K
- Organization
- Competence Center for Emerging Markets and CEE WE (Details)
- Institute for International Business (Dikova) (Details)