Dikova, Desislava, Brouthers, K. 2009. Establishment Mode Choice: Acquisition versus Greenfield Entry. In: The Handbook of International Marketing, Hrsg. M. Kotabe, K. Helsen, 218-237. London: Sage.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Establishment Mode Choice: Acquisition versus Greenfield Entry |
| Title of whole publication | The Handbook of International Marketing |
| Editor | M. Kotabe, K. Helsen |
| Page from | 218 |
| Page to | 237 |
| Location | London |
| Publisher | Sage Publications |
| Year | 2009 |
Associations
- People
- Dikova, Desislava (Details)
- External
- Brouthers, K
- Organization
- Competence Center for Emerging Markets and CEE WE (Details)
- International Business (Details)