Quotation Franke, Nikolaus. 2011. Lead Users. In: Product Innovation and Management, Hrsg. Shet, Jagdish N., Malhotra, Naresh K., 117-121. West Sussex: Wiley International Encyclopedia of Marketing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Lead Users
Title of whole publication Product Innovation and Management
Editor Shet, Jagdish N., Malhotra, Naresh K.
Page from 117
Page to 121
Location West Sussex
Publisher Wiley International Encyclopedia of Marketing
Year 2011

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Franke, Nikolaus (Details)
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Institute for Entrepreneurship and Innovation IN (Details)
Research Institute for Family Business FI (Details)
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