Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. EMAC, Ljubljana, Slowenien, 24.5. - 27.5..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour |
| Event | EMAC |
| Year | 2011 |
| Date | 24.5. - 27.5. |
| Country | Slovenia |
| Location | Ljubljana |
Associations
- People
- Gruber, Verena (Former researcher)
- Öberseder, Magdalena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)